Resume
THOMAS BARRETO
PROFESSIONAL SUMMARY
Senior Program Manager and Business Operations leader with 15+ years of experience driving transformation, process improvement, automation, analytics, and cross-functional initiatives across government, media, real estate, and corporate environments. Proven track record delivering operational efficiencies, executive reporting solutions, and technology-enabled business improvements supporting organizations ranging from entrepreneurial ventures to Fortune 500 enterprises.
CORE COMPETENCIES
Program Management, Business Operations, Process Improvement, Process Automation, Data Analytics, Project Management, Business Analysis, Dashboard Development, Stakeholder Management, Executive Reporting, Contract Management, CRM Systems, Digital Marketing, KPI Development, Performance Management, Change Management, Continuous Improvement, Agile Methodologies, Program Portfolio Management, AI Tools & Automation
TECHNOLOGY SKILLS
Project & Business Tools: Microsoft Project, Jira, Microsoft Office
Analytics & Automation: SQL, SQL Server, Access VBA, Excel VBA
Digital Marketing: Google Ads, SEO, WordPress, Google Analytics
AI Productivity Tools: ChatGPT, Claude, Gemini
RECENT EXPERIENCE
Founder and President | Real Estate Operations & Marketing
House You Direct, Inc., New York, NY | 2016 – 2025
• Led business operations, investment analysis, and marketing strategy across four New York counties,
supporting acquisition and disposition decisions for residential real estate investments.
• Cultivated and managed relationships with 100+ investors, buyers, and sellers throughout the transaction
lifecycle.
• Built and managed partnerships with independent real estate professionals and third-party service providers
supporting lead generation, CRM operations, website management, and transaction execution.
• Increased social media engagement by 50% and generated 200+ qualified leads through digital marketing
initiatives.
• Achieved top Google search rankings by designing a WordPress SEO website integrated with CRM systems.
• Developed and managed PPC campaigns across Google Ads, Microsoft Advertising, and Facebook Ads.
Senior Project Director
Winsor Consult Group Corp, Governor’s Office of Storm Recovery, State of New York | 2014 – 2017
• Provided executive leadership with real-time visibility into program performance across a $1B state-funded
housing recovery initiative.
• Designed and implemented a fully automated executive reporting solution using Microsoft Access VBA,
Excel, Outlook VBA, and SQL Server that generated and distributed daily Excel and PDF performance reports
to program leadership, providing real-time visibility into a $1B state-funded housing recovery initiative.
• Managed project delivery and performance reporting across multiple stakeholders and regulatory
requirements.
• Improved reporting accuracy through automated data validation processes.
HRIS Consultant
Univision Communications, Inc., New York, NY | 2011 – 2012
• Administered a $45M merit and bonus program supporting 4,500 employees.
• Reduced processing time by 60% by developing automated solutions for HR compensation and benefits.
• Collaborated with cross-functional leadership team to develop a system that automated employee compensation reporting through Access and Excel VBA solutions using Agile methodologies.
• Designed a SQL Server database integrated with the ADP payroll system for business analytics and reporting.
ADDITIONAL EXPERIENCE
Dashboard Engineer
McKinney Rogers, Ltd., New York, NY | 2007 – 2011
• Supported performance management system implementations for Fortune 500 organizations including Walmart, Bacardi, Heineken, the NFL, Wirtz Beverage Group, Jamba Juice, and Grohe.
• Partnered with executive leadership teams across Fortune 500 clients to define and monitor performance metrics supporting strategic business initiatives.
• Tested, implemented, and supported SQL Server databases and web applications.
• Developed software using Access VBA to consolidate P&L and forecast data of 4 companies.
Founder and President
Knob Records, Inc., New York, NY | 2002 – 2008
• Directed business operations and led a team of 3 A&R representatives and 1 intern supporting artist
acquisition, marketing, release management, and label operations.
• Decreased processing time by 50% by developing an Access database to track artists, sales, billing,
expenses and automating Excel royalty statements.
• Signed 49 international artists and had 55 releases available on iTunes, Beatport, Amazon, and Walmart.
• Grew social media engagement by 45%. Created SEO website for marketing using HTML and CSS.
EDUCATION
Bachelor of Science, Electrical Engineering
Manhattan University